The Indian Paper Industry ranks 15th among the global producers. The Industry is fragmented with over 600 units with capacity ranging from 3 to 700 TPD based on virgin pulp, agro waste and recycled fibre. This has resulted in a very heterogeneous and competitive market. In an industry facing acute raw material scarcity, high energy demands and changing customer requirements for quality, TNPL enjoys 10% share in the Indian printing and writing paper market.
Marketing in TNPL has always been a “gateway” function. The company has achieved “Zero Stock” during the past 17 years. This was possible through efficient “Production-Customer-Despatch” chain management. The company has developed an effective in-house mechanism for order processing, production planning, storage and material despatch. As the largest exporter of printing and writing of paper in the country, the company exports to more than 50 countries.