| The Indian Paper Industry
ranks 15th among the global producers. The Industry is fragmented
with over 600 units with capacity ranging from 3 to 700 TPD based
on virgin pulp, agro waste and recycled fibre. This has resulted
in a very heterogeneous and competitive market. In an industry facing
acute raw material scarcity, high energy demands and changing customer
requirements for quality, TNPL enjoys 10% share in the Indian printing
and writing paper market.
Marketing in TNPL has always been a “gateway” function.
The company has achieved “Zero Stock” during the past
17 years in a row. This was possible through efficient “Production-Customer-Despatch”
chain management. The company has developed an effective in-house
mechanism for order processing, production planning, storage and
material despatch. As the largest exporter of printing and writing
of paper in the country, the company exports to more than 25 countries.
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